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In this video tutorial, Emily Probst from Modern Machine Shop explains how to write and submit a press release. She emphasizes the importance of deciding on a topic for the press release, such as a new product, technology, event, trade show, merger, or new management. A press release is a communication tool to inform others about what is happening in the business and why it is important. Being concise is key when writing a press release, as journalists receive many submissions each week. A well-written press release can lead to larger stories being developed.
