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The main questions from new security guard company owners are about writing a proposal and pricing services. Proposals do not win contracts, but hard work leading up to submission does. Proposals are used to disqualify vendors, so avoid mistakes like misspellings and being non-responsive. A great proposal starts with a strong cover letter and should be tailored to the client's needs. Use clear language, include relevant experience, and highlight benefits to the client. End with a clear call to action and contact information.