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In this video tutorial, Greg Hickman discusses the importance of specializing and standardizing services within your agency. He addresses common resistance to this idea, such as losing creativity or the belief that every client requires a custom approach. Hickman explains the benefits of specialization and standardization, when to consider implementing it, and who should consider this approach. Whether you are a freelancer or a digital marketing agency, this video provides valuable insights on how to systemize your services for better efficiency and growth.
