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what weve seen is that consumers have already moved right you sometimes we get this impression that well is this new technology is it early days for over-the-top and TV and what weve generally seen is that consumers have moved in huge numbers so generally speaking youre looking at three and four Americans is watching streaming content on a Roku or an Apple TV or Samsung Smart TV so consumers have spoken theyve moved over and were now that in that interesting phase where media dollars start to follow and so thats what were seeing happen right now in the same way that you know a couple years ago smartphones consumers were using in large numbers but the media spend took a little while to catch up I think were in that exact phase right now where more and more marketers and agencies are realising connected TV over the top this is some where this is not really a test stage anymore this is late mainstream for consumers I need to put docHub marketing dollars against that so walk u
