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[Music] if you were going to create another business today were going to have create an imaginary business since its not yours you know how would you start the business what would you focus on uh you know thats a good question you know its that you you cant just do focus on one and and not the other i mean the the reality is you know your customers need to you need to have great content you need to have a phenomenal user experience that if you can get a customer to either download your app or come to your service um they actually find something you want to watch and they enjoy it and they come back again so you need great content a great user experience marketing is is fundamental i mean with redbox we have you know 40 million people who use redbox every year in the us so we have a really really nice platform from which to to build services around if you didnt have that it can get tricky but you know were fortunate enough to have you know a a actually a really loyal fan fan base