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In this tutorial, Devon Dean from ProjectManager.com discusses the importance of personal interaction in successfully selling a project through a proposal. He emphasizes that decision-makers are influenced more by relationships than by the proposal document itself. While preparing the proposal, it's crucial for project sponsors and champions to engage with decision-makers to discuss the project. Actively lobbying and having one-on-one meetings allows for the refinement of understanding the project's needs and aligns it with the interests of those in charge of funding and resources. Effective communication and personal engagement are key to securing project support.