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Mark Trademan, TMIN News Anchor, emphasizes the importance of notifying the USPTO about any changes in trademark ownership for those with a live federal trademark application or registration. Key changes include modifications in the owner's name, entity type, or formal ownership transfers, such as through business sales. Keeping ownership information current is crucial. The tutorial will cover the three most common types of changes and provide guidance on how to properly record these changes with the USPTO to ensure compliance and protect trademark rights.