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Im Derek Johnson with tatango.com. Im answering the question, what is A2P messaging? So to figure out what A2P messaging means, lets first break it down. What is A2P? A stands for Application, and then its the number 2, and then P, stands for Person. So Application to Person messaging. This essentially means that instead of P2P which is Person to Person messaging, this means that the message that a consumer is receiving, the person, is coming from an application. Usually, that application is some type of software solution. So when youre sending a mass text message from a software solution like Tatango, youre going to be sending an A2P message. If youre sending a text message from yourself to your friend and youre not using a software solution to mass text message, then you are sending a P2P message, a person to person message. So two different kinds of messages that you can send. A2P, the Application to Person, going from a software solution to a person, or P2P which is Person