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Text marketing is a powerful strategy for enhancing interest and driving revenue, but it requires awareness of legal considerations. Isaiah Rendoria from Podium shares tips for ensuring compliance in text marketing campaigns. He emphasizes that this information is not legal advice and encourages consulting legal counsel before sending messages. Key regulations to follow include the Telephone Consumer Protection Act (TCPA) and Do Not Call (DNC) rules, along with state-specific regulations. The TCPA aims to protect consumers from spam and unwanted messages, making familiarity with these laws essential for quick and compliant text marketing implementation.