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In this video tutorial, Jordan Steen, also known as Serial Entrepreneur, guides viewers on how to create a comprehensive proposal for potential clients. He emphasizes the importance of outlining services and costs to secure business deals. The video provides a step-by-step process for constructing proposals and aims to help viewers learn essential strategies for landing clients. Steen invites those interested in starting a marketing agency, building a personal brand, or launching an online business to subscribe for future content, which includes free training, templates, and proposals. The tutorial will include screen sharing to illustrate the proposal creation process.