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SMS marketing is emerging as a highly effective method for enhancing consumer engagement, increasing conversion rates, and connecting with customers in a cost-efficient manner. Unlike traditional email marketing, where inboxes are often overwhelmed with promotional content, SMS marketing delivers concise and direct messages that resonate with consumers. This personal approach fosters stronger, lasting customer relationships. In this video, viewers will learn about the fundamentals of SMS marketing, how it operates, and best practices for implementing an effective SMS strategy.