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This tutorial discusses setting up digital engagement in Salesforce for customer service representatives to utilize an SMS channel within Service Cloud. The video complements a blog that outlines detailed steps for the setup. Digital engagement was introduced after Salesforce's acquisition of Haywire around 2016-2017, which previously provided SMS integration through LiveMessage until 2021. The tutorial emphasizes the advantages of digital engagement as a newly developed product from Salesforce, designed to improve customer interactions via SMS. Additionally, the presenter mentions the availability of numerous AppExchange products related to this functionality.