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Emily Probst from Modern Machine Shop discusses the steps for writing and submitting a press release. She emphasizes that creating one is straightforward if you follow basic steps. First, decide the focus of the press release, which could be about a new product, technology, event, trade show, merger, or management change. A press release serves as a communication tool to inform others about significant developments in your business and the manufacturing industry. It has the potential to evolve into larger stories. Lastly, she highlights the importance of being concise, as she receives numerous press releases weekly, making brevity essential for effective communication.