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This video tutorial explains how to create an SMS campaign that achieves over 90% message read rates within three minutes. SMS is highlighted as an effective channel for customer engagement. For example, a makeup brand aims to boost quarterly sales by offering a free gift with purchases, both in-store and online. They utilize CleverTap to run this SMS campaign. Key components to define include the target user group, send time, and message content. To set up SMS, users need to integrate their chosen SMS provider with CleverTap, which partners with leading SMS service providers globally. The campaign setup involves clicking on "campaigns," selecting "SMS," and choosing the "one-time campaign" type for scheduling.