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In this tutorial, Kevin explains how to use mail merge for customizing letters, emphasizing its importance for personalization. He highlights the example of sending Christmas letters to friends and family, where including a personal greeting, like the recipient's first name, makes the message feel more tailored rather than generic. Additionally, he notes that various organizations, such as utility companies, can benefit from mail merge for sending customized communications. Kevin also mentions his full-time employment at Microsoft before transitioning to a demonstration on how to execute a mail merge on a PC.