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How to SMS Marketing Brief

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In this video, the presenter demonstrates how to effectively use SMS marketing, also known as text marketing, to enhance business operations. They share top hacks and strategies while introducing a powerful tool for implementation. The video aims to engage viewers who are either currently using SMS marketing or are curious about its potential benefits. The presenter emphasizes that SMS marketing can significantly transform the customer experience when executed correctly. They begin by discussing compelling statistics that underline the effectiveness of SMS marketing, acknowledging that viewers may already be interested in the topic but providing additional insights to reinforce its value.

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Below are some common questions from our customers that may provide you with the answer you're looking for. If you can't find an answer to your question, please don't hesitate to reach out to us.

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How do I write an SMS message?

8 rules for writing SMS messages that connect Clarify the target. Consider the timing. Dont use txt speak. Keep it simple. Provide important details. Be familiar and personal. Use attention-grabbing language. Check, test, modify, repeat.

How do I get permission for SMS marketing?

You can obtain express consent by simply asking the customer over text after they text you, on your website, verbally, or on a written form. Really, its quite simple, ask for permission to text people in the future.

What is SMS marketing in simple words?

Short message service (SMS) marketing is a form of marketing that businesses use to send promotions to customers via text messages. In other words, SMS marketing is the same thing as text message marketing.

Do you need consent to send SMS marketing?

The Telephone Consumer Protection Act (TCPA) is a United States federal law that requires businesses to get expressed written consent from consumers using mobile devices before sending them marketing text messages.

How is SMS marketing done?

SMS Marketing is sending promotional campaigns or transactional messages for marketing purposes using text messages (SMS). These messages are mostly meant to communicate time-sensitive offers, updates, and alerts to people who have consented to receive text messages from your business.

Do you need consent for SMS marketing?

Get customer consent (permission) To send electronic commercial messages to your customers you must have their consent to send them the messages. You also need to keep records when you get their permission. Read more about consent on the ACMA website.

Is SMS marketing legal?

Yes, text marketing is legal, as long as you comply with the rules and regulations required by law. Follow along to find out how to be SMS compliant. Short Message Service (SMS) marketing, or text marketing, refers to messages that businesses text to their customers.

What is SMS in marketing?

SMS marketing is the practice of sending marketing messages by text message. Its a form of opt-in marketing that requires contacts to subscribe. This differentiates it from social marketing, where the marketer posts public content that people can choose to like or follow.

Is SMS consent legal?

SMS compliance laws place a special emphasis on consent. Under TCPA, you must receive express written consent to text consumers marketing messages. Texting consumers who did not give authorization can cost you fines ranging from $500 to $1,500 per incident. You can obtain express written consent via online forms.

How do you write SMS marketing?

Have are our 10 tips to writing SMS copy for successful campaigns. Make your message short to the point. Highlight important words with CAPITAL LETTERS. Personalise messages. Use strong call-to-action. Add urgency. Use power words. Write in short sentences. DO NOT use text-speak.

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SMS Marketing Brief