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The tutorial discusses the concepts of intellectual property ownership and licensing in agreements. It clarifies that ownership, often called "work for hire," involves assigning rights to another party, meaning the original creator relinquishes all control and rights to the intellectual property created. Therefore, to transfer ownership in an agreement, specific language must be included. In contrast, licensing allows the creator to retain their rights while granting permission for another party to use the intellectual property under certain conditions. Understanding these distinctions is crucial for proper agreements concerning intellectual property.