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In this video tutorial, Eric Vorniczak from eback design discusses how to craft effective design proposals for freelance graphic designers and studio owners. He emphasizes the importance of understanding client expectations and structuring proposals with clear pricing and timelines to increase the likelihood of securing projects. Eric shares industry best practices that can enhance proposal effectiveness and transform leads into clients. He also introduces the idea of using a proposal template designed to improve conversion rates, helping designers avoid spending unnecessary time on proposals that don't result in business. For more tips on branding strategy and design, viewers are encouraged to subscribe and enable notifications.