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In this video, Anna shares how to create an impactful business proposal. She begins by explaining the components of a proposal, likening it to building a house with three main parts: the roof, walls, and foundation. The roof represents the company information, including qualifications and competitive advantages. The walls demonstrate knowledge of the client's problems and show that research has been done. The foundation consists of the pricing and methodology, detailing how the service will solve the client's issues. Additionally, Anna discusses techniques to persuade potential clients to agree and shares three tips from experienced software companies that can help close deals three times faster.