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In the video tutorial, Matt Handel, author of "Proposal Development Secrets," discusses the challenges engineers face in writing effective proposals, a skill not typically taught in engineering schools. He emphasizes the importance of mastering this skill for career advancement in consulting engineering. Handel introduces a key strategy, referred to as the "million dollar question," which engineers should ask internally while working on proposals. This question can significantly enhance the chances of winning contracts, potentially leading to substantial financial success for engineers and their firms. The video aims to equip engineers with this valuable insight to improve their proposal writing.