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In this tutorial, host Jordan Steen discusses how to create a proposal for potential clients, detailing the necessary components and strategies to secure the deal. The video aims to guide viewers step-by-step in assembling an effective proposal that outlines the services offered and associated costs. Steen, also known as the Serial Entrepreneur, emphasizes the importance of these proposals for marketing agencies and online businesses. He invites viewers interested in entrepreneurship and marketing to subscribe for future content, including trainings, templates, and proposals. The video will eventually showcase a practical demonstration on-screen.