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In today's webinar, the focus is on SMS communication and its role in customer service. The guest speaker is Jan, the co-founder of Two-Way, who expresses his gratitude for the opportunity to discuss this significant topic. The introduction highlights the transformative impact of SMS—short messaging service—on communication, emphasizing its evolution into a fast, instant, and non-verbal means of connecting people. SMS has allowed individuals to communicate quickly and efficiently, changing the way we interact in various contexts. The session will explore how to effectively utilize SMS in customer service settings, combining both the host's insights and Jan's expertise.