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How to SMS Creative Brief

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A creative brief is a strategic document, typically one to two pages long, utilized by marketing teams, ad agencies, and freelancers to outline the goals, requirements, and scope of a creative project. It is more comprehensive than a standard project brief, detailing the brand's vision, voice, and target audience for the writers, designers, and video teams involved. Clarity in a creative brief is crucial for corporate campaigns or client projects, as it helps prevent misunderstandings that could lead to stress, delays, and increased costs. A well-defined brief ensures high-quality outcomes with fewer revisions by aligning client goals with the creative team's efforts.

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What should be included in a digital display creative brief?

The creative brief is a document that outlines your campaign theme, the audience youre going to target, the channels that will be used, the sizes of the things you want to create, the assets, the pixel dimensions, and other specifications related to the creative formats required for that campaign.

What is an SMS campaign?

What is an SMS campaign? An SMS campaign enables you to interact with your customers via text. They have a lot in common with email campaigns, but text marketing campaigns are even more personal than an email. This is because people use text messages mostly for communication with their friends and family.

What does SMS mean in marketing?

Short message service (SMS) marketing is a form of marketing that businesses use to send promotions to customers via text messages. In other words, SMS marketing is the same thing as text message marketing.

How do you write a creative brief message?

How to Write a Creative Brief Decide on a name for the project. Write about the brand and summarize the projects background. Highlight the project objective. Describe the target audience. Interpret the competitive landscape. Prepare the key message. Choose the key consumer benefit. Select an attitude.

What is SMS marketing strategy?

SMS Marketing is sending promotional campaigns or transactional messages for marketing purposes using text messages (SMS). These messages are mostly meant to communicate time-sensitive offers, updates, and alerts to people who have consented to receive text messages from your business.

What is the difference between a text message and an SMS?

A text message of up to 160 characters without an attached file is known as an SMS, while a text that includes a filelike a picture, video, emoji, or a website linkbecomes an MMS.

How do I create a SMS campaign?

5 SMS marketing best practices Get permission. Text messaging will always be a valuable marketing toolas long as you get permission before sending messages. Make it easy to opt out. Seek to inform, rarely to promote. Make it conversational (sometimes) Keep context in mind.

Why use SMS campaigns?

The benefits of SMS marketing for businesses are many: high deliverability, increased customer engagement and more revenue, just to name a few. SMS is one of the most convenient channels for communicating with your customers, and one of the most preferred mediums by customers themselves.

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SMS Creative Brief