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[Music] hi Im Katie from cinch and in this video Im going to show you the power of conversational marketing done right compared to your typical SMS marketing campaign lets jump in this first example should look familiar weve all gotten a text message from a retailer marketing some product or offer but what most brands dont realize is that two-thirds of Their audience actually wants to respond to these messages so what happens when they try in this example the consumer is interested they respond to the offer with a question and they are met with an error message youve probably seen before too saying sorry we dont understand they want to know more but theyve hit a communication dead end thats where conversational marketing comes in so lets reimagine this campaign with conversational marketing best practices using census technology instead of a plain text message we start with a video showcasing the product and actually invite the consumer to ask a question about the offer in t