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Katie from Cinch discusses the advantages of effective conversational marketing over traditional SMS marketing. Many consumers, about two-thirds, want to engage with marketing messages, but often encounter barriers, such as error messages when they try to respond. This leads to a breakdown in communication. To illustrate the effectiveness of conversational marketing, Katie proposes an improved campaign using Cinch technology, which starts with a video presentation of the product. This approach not only showcases the offer but also encourages consumers to ask questions, fostering a more engaging and interactive experience.