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In this tutorial, George Weiner from Whole Whale discusses the significance of SMS marketing, emphasizing its ability to reach audiences anytime and anywhere, as most people are often away from their computers. He highlights SMS as a powerful tool for businesses to deepen audience connections and mentions that Whole Whale regularly researches affordable and effective SMS platforms for clients. Additionally, he notes that using SMS can enhance search visibility. Before presenting a list of SMS vendors, he plans to outline five key reasons to invest in SMS as a communication channel, particularly as content consumption increasingly shifts toward audio formats.
