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what if i told you there is a way that you can strengthen the engagement of your marketing achieve higher conversion rates and better connect with your customers in a super cost efficient way well spoiler alert there is a way sms marketing is very quickly becoming the most effective method of connecting to consumers in todays crowded marketplace its short its straight to the point and most importantly it cuts through the noise lets face it our inboxes are constantly flooded by digital flyers and salesy newsletters so a simple and helpful text from your favorite company can often feel like a breath of fresh air its more personable than every other marketing channel and which makes it better for fostering customer relationships that last in this video ill give you the scoop on everything you need to know about sms marketing what it is how it works and if you stick around ill even share some of the best practices when it comes to implementing an sms strategy so lets dive right in