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you know salespeople get so caught up in the game they call on agencies and agencies say well I can buy station B at a lower cost per Point youre out of here and the sales gu say oh gez okay I better go back and figure out how to do bonus spots or how about I throw in a promotion and you love to hear about that when they get back dont you well you need to educate them about impact the average age of the media buyer in this country is 24 24 yold female who knows how to use the computer and who doesnt understand maybe even how to operate a radio you know whats important to the people who buy advertising time I dont mean the agencies I mean the people who write the checks they want to sell widgets they want to move product they want something to happen they want the cash register to ring they want butts and seats they want store traffic they want to build awareness they want to build a position they want to stick something in the mind now is the best way to do that in 12 in a row wit
