Slide word in the Press Release Email

Aug 6th, 2022
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How to slide word in the Press Release Email

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Hypothesis and welcome to PR decoded today We are going to talk about press releases because its a question I get asked a lot how to do them how not to do them what you should do and what you shouldnt do I will link below to a cheat sheet that I created some time ago on how to create the perfect press release or how to create a press release that Gets attention. I know its difficult And I know when youre the brand owner and youre you have so much information that you need to get out there I know that sometimes Prioritizing it and keeping it concise and short in one press release can be you know Sometimes nearly impossible. Lots of you arent natural writers. You dont necessarily feel comfortable in the space will really understand You know, what are the governing rules of a press release? What whats allowed whats not allowed? So thats what were going to talk about today how to do it how not to do it and how you can do it Lets jump in press releases I think if I had to hazard

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Its a way to present all relevant information of a story onto one-two pages, attracting media attention. They are typically written to bring attention to a new product, to give information for an upcoming public event, to inform an audience of a change in leadership or to make a funding announcement.
How to Write a Press Release Write a compelling headline. Add more context with a subheadline. Convey the news value to the press. Offer a tempting quote. Provide valuable background information on the subject. Summarize the who and the what in a boilerplate. Include contact information. Proofread before publishing.
Start your email with an attention-grabbing subject line. Greet the recipient by their first name (Hi Stacy) and congratulate them on their latest achievement/personal success. Briefly include all the information about the press release in a concise manner. Also, dont forget to add a small CTA at the end of the email.
What Makes An Attention Grabbing Headline. The best headlines for a press release should meet the following criteria: Highlight what is new, a first, innovative, impactful or disruptive about your business (this is the news angle) Include the How, What, Why, When and Where of news.
Your email subject line should summarize the main point of your press release in a concise and informative way. Avoid vague, generic, or misleading statements that dont tell the recipient what your news is about. For example, instead of New product launch, write XYZ launches innovative solution for ABC problem.
If youre sending a press release as part of your pitch, paste it into the body of your email. This has two advantages: its easy for the recipient to skim without having to open any bulky attachments, and it becomes easily searchable in that persons inbox. Link to your media assets, dont use attachments.
How to Submit a Press Release Identify the editors, journalists, reporters most interested in your story. Find the newsworthy aspect of your story. Turn it into a pitch they will be interested in. Write an attention-getting email subject line. Contact them through phone or email to make the query pitch.
To end a press release: Provide a call-to-action what you want people to do. Add a boilerplate description of your company. Give direct contact information to your media contact, including a mobile number so journalists can contact you easily.

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