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okay welcome back to another episode of intellectual property today is the last class in our trademark section of of the class uh so were talking about uh trademark fair use specifically uh descriptive use nominative use uh use and parity and and so on comparative uses etc okay so weve identified different kinds of trademark actions of course weve got infringement actions over both registered and unregistered marks we didnt talk about trademark counterfeiting but reproducing uh copies of a trademark product is of course uh infringing and can come with additional even criminal penalties and then treatment dilution which includes includes both blurring so reducing the distinctiveness or reducing the association with the mark by using a similar but non-confusing mark and tarnishment uh reducing the distinctiveness or value or goodwill associated with the mark by uh by disparaging it okay but there are defenses or at least arguably defenses to uh both infringement and and dilutio