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This tutorial covers key terms in software as a service: AR, MRR, LTV, CAC, gross vs net MR, churn, customer churn, expansion, contraction, reactivation, revenue churn, net revenue churn, negative churn rate, lifetime value, cost of acquisition, and more. The goal is to help new employees understand the language of SaaS more easily. This video is a comprehensive guide for those new to the SaaS industry or looking to deepen their understanding of these important concepts.
