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Hi my name is Alex Langshur and I am the Chief Alliance Growth Officer at Dentsu Merkle where I lead their Global Google tech practice Im here were giving you the second of a three-part series developed by Google Partners designed to help agencies improve their ability to acquire clients its the acquisition program and todays webinar is called building your pitch and were going to dive very closely and deeply into the aspects of really improving our process around pitching and talking to clients so what are we going to cover theres two parts the first one is really about shifting from this idea of uh having pitches towards more of having conversations and in that well look at a number of different areas about the continuum between marketing sales and delivery uh well specifically dive into the mental models and how they can work for or against us and why thats important to understand and then I want to talk a lot about frames I think youll find that really interesting becaus
