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Writing a press release is crucial for your promotional campaign, as it is the key to getting press or radio coverage. This video tutorial explains how to write an effective press release to maximize coverage. It can be challenging for musicians to write about themselves, but the press release is essential for marketing. Start by gathering all necessary information, including the artist's bio and a private streaming link for the release, preferably on SoundCloud. This will make it easier for journalists and producers to listen to your music and consider featuring it.