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How to slide text in the Marketing Request Summary

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when a company like McKenzie starts a project their goal isnt to build a presentation that sits on a shelf and gathers dust the goal is to influence their clients to implement their recommendations but how does a firm like McKenzie actually influence their clients well there is this whole stakeholder management process that happens throughout the project but ultimately McKenzie are building a slide deck that is designed in such a way that it persuades their client to take action and it looks something like this McKinsey were brought in by King County Seattle to address their homelessness Challenge and what youre looking at is the output of the project but its actually the storyline that underpins this deck that McKinsey uses to influence their clients so in this video were going to break down this slide deck to understand how firms like McKenzie create these storylines that influence and will learn how to do it ourselves the storyline is the most important part of the slide deck a

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What is the purpose of the summary slide?

An executive summary slide gives a quick peek into a more extended presentation, usually found at the start of a slide deck. Its job is to summarize the main points so readers dont have to go through the whole thing.

What should an executive summary slide include?

This slide or slides should state the investigated problem and purpose of the report in a concise format using the present tense. We advise using bullet points, heading/subheadings, SmartArt figures, and other graphic elements to design the text attractively.

How do you present a summary?

Step 1: Read the text. You should read the article more than once to make sure youve thoroughly understood it. Step 2: Break the text down into sections. Step 3: Identify the key points in each section. Step 4: Write the summary. Step 5: Check the summary against the article.

What does a presentation summary look like?

A summary slide should include the main points of your presentation which support the message you are trying to get across. You can also add your contact details, such as email address, as people are likely to photograph this slide which their mobiles to remind them of the presentation.

What is the first slide summary in a presentation?

A PowerPoint first slide is commonly called a title slide or a cover slide, and it should include 3 main elements: (1) a title detailing the topic of the presentation, (2) An image that visually supports the title by adding more clarity to the topic, and (3) the reading time required to consume the presentation.

How do you write a slideshow summary?

5 Tips to Help You Write the Most Amazing Presentation Summary Begin by Summarizing the Key Takeaways. Use Graphs and Charts to Showcase Numbers. Include Roadmaps and Timeline to Showcase Milestones. Harness the Power of Icons and Illustrations. Include a Compelling Call to Action. Conclusion.

How do you write a summary at the end of a presentation?

How to conclude a presentation Summarize the key points. Choose three or four points from the presentation and reiterate them. Echo the core message. Present a call to action. Use a powerful quote. Ask a rhetorical question. Tell a story. Give a visual image. Acknowledge others.

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