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In today's video, Chris Bale from the Sponsorship Collective discusses how to create a sponsorship agreement and outlines five essential elements to include in every sponsorship contract. He emphasizes the importance of consulting with a lawyer before drafting any sponsorship agreement or contract, noting that legal counsel is crucial when establishing legally binding documents. Bale reiterates that sponsorship is a marketing discipline, and engaging with a new sponsor requires careful consideration of legal aspects to ensure a solid partnership. Remember to subscribe and enable notifications for more updates.