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In this tutorial, Mel introduces a free social media proposal template designed to help social media managers effectively attract clients, whether they’re seeking their first or 50th client. She emphasizes the importance of having an engaging social media portfolio to convert potential clients. Mel, a successful social media agency owner, guides viewers through customizing the proposal template, outlining key inclusions to enhance client engagement. She notes that the proposal should be sent after a discovery call with the client. The video aims to provide valuable insights and a practical tool to boost client acquisition for social media managers.