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In this tutorial on Software as a Service (SaaS) terminology, the speaker explains key concepts essential for understanding the industry. Terms like Monthly Recurring Revenue (MRR), Customer Acquisition Cost (CAC), and Lifetime Value (LTV) are discussed, alongside the differences between gross and net MRR, and various churn rates—customer churn, revenue churn, and net revenue churn. The video aims to clarify these concepts for new employees and anyone interested in SaaS. Additional topics include expansion, contraction, reactivation MRR, and the significance of negative churn. The goal is to provide a comprehensive guide to navigate the SaaS language effectively.
