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In this video tutorial, Dale Richards discusses how to assess market opportunity for an app by identifying industry revenue and potential user base. He emphasizes two main points: determining the financial flow within the target industry and estimating the number of potential users who would benefit from the app. Using an example of an app that combines elements of match.com with dental office recruitment, he illustrates how to analyze the market for a platform aimed at connecting dental office managers with job candidates for roles such as dental assistants and administrative staff.