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So in summary, the questions you want to ask are how big can this be, how much of it can we get, whats the growth rate of the market, is the market itself declining or is it in flux or is it taking off? and most importantly here is talk to customers and the sales channel, and next important is you can get some pretty good market size estimates by competitive approximation if its an existing or resegmented market, or even if were going to clone a market outside the US. Next important is Wall Street Analytic Reports are great. Market research firms like Forrester and Gartner are great, but something to keep in mind about market research forecasts going forward. Market research data is wonderful on the size of markets in the past, but if market researchers were great at predicting the future, theyd actually be running hedge funds, so one of the things I dont accept from my students is, and its going to be a $40 billion business in the next 7 years. Well, whats its size now? Zero.