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To evaluate market potential, ask key questions: What is the maximum size and achievable share? What is the market's growth rate? Is it declining, stable, or expanding? Engaging with customers and sales channels is crucial. Competitive approximation can yield insights into market size, especially for existing or resegmented markets, or when considering international clones. Wall Street Analytic Reports and reputable market research firms like Forrester and Gartner provide valuable data, but caution is advised regarding future predictions. Historical market data is strong, but inaccurate forecasts can mislead; claims of significant future business values require current market context.