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In this video tutorial, Eric Vorniczak from Eback Design shares effective strategies for crafting design proposals that attract clients. He emphasizes the importance of understanding what clients want and structuring pricing and timelines to enhance appeal. Eric highlights industry best practices that can significantly improve the conversion of leads into clients. He also mentions the benefits of using a proposal template that could help secure at least half of job opportunities. The video aims to provide actionable tips for freelance graphic designers and studio owners looking to create impactful proposals.