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The video tutorial on writing and designing a business proposal emphasizes modern strategies based on an analysis of over 570,000 proposals from the PandaDoc platform. It outlines that a proposal should typically consist of nine main parts and span six to ten pages for smaller deals (under $10,000), while larger enterprise proposals may be longer, but should not exceed 50 pages. The essential components include: a cover page, cover letter, table of contents, executive summary, solution section, price page, About Us section, testimonials/social proof, and an agreement with a final call to action (CTA). The tutorial also notes that components may vary depending on industry and company size.
