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Optimizing Facebook ads image sizes is crucial for improving ad performance and conversions. Different placements require specific optimal image ratios: for Stories and Reels, the ideal size is 9:16 (tall rectangle); for feeds and in-stream videos, it's 1:1 (square); and for right column ads and search results, it should be 1.91:1 (wide rectangle). Many marketers often overlook this detail and rush through the media selection process, which can negatively impact their ad effectiveness. Properly optimizing image sizes for each placement can lead to significantly better results in Facebook advertising.
