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this is something that i think many facebook advertisers completely overlook and ignore but i know for myself personally it has had a huge huge positive impact on my facebook ads performance and conversions and that is facebook ads image size optimization so when you create a new ad on facebook you quickly end up at this screen to select media crop for placements and that is because depending on where the ad is ran there are different optimal sizes for that placement so when we look at this we can see for stories in reels apps and sites the optimal size is a ratio of 9 to 16. so a tall rectangle for feeds in stream videos overlay ads and reels the optimal size is one to one a square and then for right column search results uh in instant articles the optimal size is a wide rectangle at 1.91 to 1. but when we upload an image we are just uploading one image and to be quick and to kind of move through things quickly i know a lot of marketers just kind of you know skim over this and click n