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Customer satisfaction feedback can be inconsistent and polarized. Reviews often vary significantly, with some praising a service or product extremely while others express disappointment. This disparity arises because customers typically share their experiences only when they feel very strongly—either positive or negative. Consequently, the majority of customers who have average experiences may not provide feedback, which can be unhelpful for businesses looking to understand overall satisfaction. To gain a more accurate assessment of customer sentiment, it's important to find ways to encourage feedback from those with moderate experiences.
