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In this tutorial, Kelly Schaefer discusses the benefits and pitfalls of using gift certificates as a marketing tool for businesses, particularly those in the concierge and personal organizing sectors. While selling gift certificates can be an effective strategy for attracting clients and increasing revenue, there are common traps that entrepreneurs may encounter. Schaefer aims to highlight these pitfalls and provide guidance on how to avoid them. Drawing from her experience, she emphasizes the importance of implementing gift certificates correctly to enhance business impact and community engagement. The session is part of her work with the Concierge Academy, where she supports local service-based businesses.
