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In this tutorial, the speaker focuses on the essential aspects of creating effective press releases, addressing common questions and challenges faced by brand owners. They acknowledge the difficulty in prioritizing information and maintaining conciseness. The speaker will discuss best practices, including what to include and what to avoid, and highlight the importance of understanding the governing rules of press releases. A cheat sheet for creating attention-grabbing press releases will be provided. The aim is to help those who may not feel comfortable with writing to grasp the necessary skills to produce clear and compelling press releases.
