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Welcome to our selecting ad sizes lesson. 160 by 600? 200 by 200? 320 by 50? With so many ad size choices, it can be tough to choose the best ones for your site. Lets start by describing the ad sizes that are most popular with advertisers right now and that tend to be the highest paying. The standard sizes that we most often recommend are: The 336 by 280. This unit is often called the large rectangle and tends to perform well when placed within text content or at the end of a section of content. The 300 by 250. This unit is often called the medium rectangle. Like the 336 by 280, this unit tends to perform well went integrated with text contact. The medium rectangle is a great below the fold placement for mobile sites. The 728 by 90. This unit is also known as the leaderboard and typically performs well placed above main content and/or between articles for entries. The 160 by 600. This unit is also known as a skyscraper intends to perform best in the left or right side bar have your si