Slide seal in a Trademark License Agreement - Online Editor

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How to slide seal in the Trademark License Agreement

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Monica Talley, a director in trademark, discusses enhancing brand market value and revenue through trademark licensing. Trademark licensing allows owners to permit third parties to use their trademarks, benefiting the trademark owner. This practice significantly contributes to the value and profits of many brands, with global retail sales of licensed products exceeding $200 billion annually. Brand owners find licensing appealing as it expands brand awareness into new product categories and facilitates quick entry into new geographic markets. Historically, top trademark licensors have been from the entertainment, fashion, and luxury sectors.

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What is an example of a trademark license?

Examples of trademark licensing include a sports team that licenses its logo to third-party merchandisers, a popular cartoon character used on clothing produced by third parties, or a soft drink company allowing a licensee to sell branded products.

How do you write a licensing agreement?

The steps for making a license agreement are as follows: Download a template for a licensing agreement. Choose your role as the licensor or licensee. Define the license(s) in the agreement. Decide whether the license is exclusive or not. Settle the matter of fees and payment schedule. Add a renewal date and rules.

How do you write a trademark contract?

3. Trademark license agreement instructions Introduction of parties. Recitals. Section 1: Grant of license. Section 2: No assignment or transfer. (Optional) Section 3: Territory. Section 4: Consideration. Section 5: Maintenance of records and audit rights. Section 6: Term.

How do you terminate a trademark license agreement?

To terminate a trademark license agreement, review the contract for termination provisions, ensure compliance with notice requirements, provide written notice of termination to the licensor or licensee, and confirm receipt of the notice.

What is an example of a licensing agreement company?

An example of a licensing agreement in the restaurant space would be when a McDonalds franchisee has a licensing agreement with the McDonalds Corporation that lets them use the companys branding and marketing materials.

What is the goodwill clause in the trademark license agreement?

(a) LICENSEE acknowledges the value of the goodwill associated with the Trademark and that the Trademark is distinctive and has acquired secondary meaning. LICENSEE agrees, during the Term, and thereafter, never to challenge the rights of E-City or others in the Trademark.

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