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Chris Bales from the Sponsorship Collective delivers a training session on creating effective sponsorship proposals, emphasizing the significance of proposals as both a misunderstood and overestimated tool in securing sponsorships. He highlights the importance of crafting compelling pitch decks, discussing both poor and successful approaches. The video features a walkthrough of three proposal templates designed to guide viewers in building effective sponsorship proposals. Bales encourages viewers to join their private Facebook group for free weekly training, templates, and support from a community of sponsorship seekers. He also invites viewers to like, subscribe, and enable notifications for more content.