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In this tutorial from Consulting Business School, the focus is on creating effective client proposals and presentations, a common request from attendees. The speaker emphasizes the importance of writing high-quality, winning proposals tailored to the consulting business. Depending on one's experience level and client relationships, proposals can sometimes be non-competitive, with clients directly requesting assistance. However, for larger projects, consultants often face competition, as companies may seek multiple proposals through a tender process. The speaker aims to guide viewers through the essentials of crafting compelling proposals to secure consulting work.
