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Aug 6th, 2022
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How to Slide picture in the Product Launch Press Release

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Hypothesis and welcome to PR decoded today We are going to talk about press releases because its a question I get asked a lot how to do them how not to do them what you should do and what you shouldnt do I will link below to a cheat sheet that I created some time ago on how to create the perfect press release or how to create a press release that Gets attention. I know its difficult And I know when youre the brand owner and youre you have so much information that you need to get out there I know that sometimes Prioritizing it and keeping it concise and short in one press release can be you know Sometimes nearly impossible. Lots of you arent natural writers. You dont necessarily feel comfortable in the space will really understand You know, what are the governing rules of a press release? What whats allowed whats not allowed? So thats what were going to talk about today how to do it how not to do it and how you can do it Lets jump in press releases I think if I had to hazard

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A product launch refers to a businesss planned and coordinated effort to debut a new product to the market and make that product generally available for purchase. A product launch serves many purposes for an organization giving customers the chance to buy the new product is only one of them.
How to write a press release Find a newsworthy angle. Craft an appealing press release headline. Summarize your story in your subtitle. Introduce essential information. Provide supporting information and context. Lead into the readers next steps. End with your boilerplate.
How to write a press release Find a newsworthy angle. Craft an appealing press release headline. Summarize your story in your subtitle. Introduce essential information. Provide supporting information and context. Lead into the readers next steps. End with your boilerplate.
Keep your press release as succinct and digestible as possible, but you dont need to lose sleep over a specific word count. Keep it under 500 words as a good general rule but as long as youre following all the other, more important guidelines for good press releases, you should be golden.
Many companies mistakenly equate being ready to release a product with being ready to launch. However, there is a difference between the two: Product release: Your product is technically complete and ready for customers to use. Product launch: Your company is ready to tell the world about the new release.
A product launch press release is a document published by the organization upon a new product launch. Its goal is to promote the launch as a newsworthy event and ensure optimal media coverage. Its super important to have one as part of your go-to-market strategy, and it should be on your product launch checklist.

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