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[Music] in this session youre going to learn from vikki kron amaroz an artist writer and arts advocate her book artwrite is used widely by artists in art schools and her writing has appeared in professional artist magazine and exhibition catalogs based out of eugene oregon united states vicki works in the service of art for her community with a focus on contemporary art you are doing them a favor because um you know youll send this to as an artist youll send it to the arts and culture department even if you dont have a name and you use the specific format um that i wrote about in my book but you can find it online too um and yes you know you put the date in parentheses right at the top and you have a headline a headlines really important because journalists love headlines they write them all day so uh try to write a headline for your press release that gets their attention because just like you when you read a headline in a newspaper you decide then and there if youre going to co